How to show up in Google and AI answers as a local business
How local businesses can be found in Google and in AI assistants like ChatGPT and Perplexity.
Customers now find businesses in two ways: classic Google results and AI answers from tools like ChatGPT, Perplexity and Google’s AI features. The good news is that the same foundations work for both.
1. One clear page per thing you sell
A single page cannot answer every question. Create one page per service, per product and per location, each answering what it is, who it is for and how to get it.
2. Show proof with numbers
Case studies with real results are easy for people and AI tools to quote. “Sales grew from X to Y in 11 months” is more useful than “we deliver results”.
3. Help machines understand you
Structured data tells search engines your company name, address, phone numbers, services and products in a format they read reliably. Make sure your site also allows search engines and AI crawlers to visit it.
4. Be consistent everywhere
Use the same business name, address and phone number on your website, Google Business Profile, social profiles and directories.
5. Earn reviews and mentions
Reviews and mentions on other trusted websites are a strong signal of trust, both for Google and for AI assistants.
6. Measure
Use Google Search Console and Bing Webmaster Tools, and regularly ask AI assistants the questions your customers ask to see whether you appear.
Need help? Our marketing team handles SEO and visibility as part of your growth plan.